The search for the elementary forms is a constant for many designers who refuses the superfluous and retain only the essential.
In the immediate post-war period, Jean Prouvé (Paris 1901 – Nancy 1984) and Philippon-Lecoq couple asserted this rigorous writing at the service of function. During the 1990s the international designers have concentrated on the primacy of discrete and functional design like in the works of Ron Arad (Tel Aviv 1951), Philippe Starck (Paris 1949) and Zaha Hadid (Baghdad 1950 – Miami 2016) and label as Artemide and Poltrone Frau
