In October 1971, the Crown Prince of Iran, Reza Pahlavi and his wife were to host 70 emperors, kings, queens and heads of state for the commemoration of the 2500th anniversary of the Persian Empire. Maison Jansen of Paris was brought in to take on this ambitious challenge. They created the Golden City, turning 50 tents set up in the midst of the desert into royal suites, with each tent featuring tradition, luxury, and modernity (including electricity, water, bathroom, bedrooms, living rooms).

More than 100 semi-trailers went from Paris to Tehran carrying the best French craftsmen from every craft of the Jansen workshops.

They worked under extreme conditions until the opening of the festivities.

This event, closely followed around the world, became a feather in Jansen’s cap, boosting the international reputation of the brand and of French “savoir faire.”