{"id":116077,"date":"2023-06-19T08:17:09","date_gmt":"2023-06-19T07:17:09","guid":{"rendered":"https:\/\/egidimadeinitaly.com\/ecomsite\/mario-schifano-the-new-imaginary\/"},"modified":"2025-10-30T14:31:24","modified_gmt":"2025-10-30T13:31:24","slug":"mario-schifano-the-new-imaginary","status":"publish","type":"post","link":"https:\/\/egidimadeinitaly.com\/en\/mario-schifano-the-new-imaginary\/","title":{"rendered":"Mario Schifano: the New Imaginary"},"content":{"rendered":"

The Show on Mario Schifano: the New Imaginary 1960 -1990\u00a0<\/b><\/h1>\n

\u00a0<\/b>Mario Schifano: the New Imaginary 1960-1990<\/b> is an important exhibition curated by Luca Massimo Barbero for the Intesa Sanpaolo Collection <\/span>on display now in Naples at the prestigious Gallerie d’Italia<\/a><\/b>,<\/span> the museum of Intesa Sanpaolo.<\/span><\/p>\n

\u00a0<\/span>The show’s high level is reflected by the caliber of the lending institutions, which include the Ca’ Pesaro International Gallery of Modern Art in Venice (external link), the Novecento Museum in Milan, and the Intesa Sanpaolo Collection itself.<\/span><\/p>\n

The collaboration with the Mario Schifano Archive is also significant.\u00a0<\/span><\/p>\n

\u00a0<\/span>Mario Schifano (Homs, Libya 1934 \u2013 Rome 1998) went from working as <\/span>a restorer in the Villa Giulia Etruscan Museum to being an international Pop Art icon <\/b>\u2013 an amazing trajectory in the history of modern art.<\/span><\/p>\n

\"Mario
Mario Schifano Modern Time<\/figcaption><\/figure>\n

 <\/p>\n

\u00a0<\/span>Monochromes\u00a0<\/b><\/h2>\n

The abstract monochromes from the Luigi and Peppino Agrati Collection, now part of the Intesa Sanpaolo Group, are <\/span>early works by Mario Schifano <\/b>and typical of his style in the 1950s and 1960s.<\/span><\/p>\n

\"Mario
Mario Schifano Propaganda 1960<\/figcaption><\/figure>\n

\u00a0<\/span>Mario Schifano, advertising brands and Italian Pop Art<\/b><\/h2>\n

Some of his most famous works are from the first half of the 1960s like the ones in which he gave new faces to famous brands like Esso and Coca-Cola, the works entitled “Signs of Energy” that came on the wave of <\/span>American Pop Art but are decidedly Italian<\/b><\/a>.<\/span><\/p>\n

\u00a0<\/b>Grande pittura<\/b><\/h2>\n

That was also when he made original works like <\/span>Grande Pittura<\/strong> (Great Painting) of 1963 and others inspired by urban signs.<\/span><\/p>\n

\u00a0<\/span>Futurism revisited<\/b><\/p>\n

This beautiful exhibition <\/span>Mario Schifano: the New Imaginary 1960-1990<\/b> includes his great classic: “Futurism Revisited”<\/strong>,<\/span>inspired by the famous photo taken in Paris in 1912 with Carlo Carr\u00e0<\/a>, <\/span>Gino Severini, Umberto Boccioni, Luigi Russolo, and Filippo Tommaso Marinetti<\/span>.<\/span><\/p>\n

\"Mario
Italian futurists in front of Le Figaro Paris<\/figcaption><\/figure>\n

 <\/p>\n

Schifano depicted the subject many times using various colors and techniques.<\/span><\/p>\n

Mario Schifano and Giacomo Balla’s Bedroom<\/b><\/h2>\n

\u00a0Where did Mario Schifano get his idea for <\/span>Futurism Rivisted<\/span><\/i>, a work sought after by collectors in Italy and abroad?<\/span><\/p>\n

In 1963, the artist Claes Thure Oldenburg presented <\/span>Bedroom Ensemble <\/span><\/i>at the National Gallery of Canada.<\/span> In 1965, Plinio De Martiis, owner of Galleria La Tartaruga and \u201c<\/span>deus ex machina<\/span><\/i>,\u201d as Giosetta Fioroni called him , opened the show <\/span>Balla’s Bedroom<\/b> in Rome.<\/span><\/p>\n

\u00a0<\/span>De Martiis had heard that Futurist Giacomo Balla<\/a> had commissioned a bedroom from a furniture factory that he had customized with his own <\/span>Iridescent Interpenetrations<\/span><\/i>, so the gallerist decided to stake Italian Pop Art on him by presenting these everyday objects.<\/span><\/p>\n

Mario Schifano’s series \u201cFuturism Revisited in Color\u201d\u00a0<\/b><\/h2>\n

As a big fan of Giacomo Balla and enthusiastic about the show, Mario Schifano<\/strong> created the series <\/span>Futurism Revisited in Color<\/span><\/i> after returning from New York the same year. We have a version from this series at Egidi Made in Italy \u2013 check it out!\u00a0<\/span><\/p>\n

\"Mario
Futurism Revisited 1966<\/figcaption><\/figure>\n

\u00a0<\/span>TV Landscapes<\/b><\/p>\n

Mario Schifano\u2019s talents were revealed by another of his great foresights in the 1970s when he anticipated the power and invasion of ubiquitous everyday images.<\/span><\/p>\n

Taking his own inspired, hallucinatory approach he produced a beautiful series called TV Landscapes\u00a0<\/span><\/p>\n

by closing himself inside a room with dozens of TV screens always on and transferring the TV images onto canvas.<\/span><\/p>\n

\"Mario
Tv Landscape by Mario Schifano<\/figcaption><\/figure>\n

The last works in the Salone Toledo in Naples are as boundless as his talent: Festa Cinese (Chinese Festival), Gigli d’acqua (Water Lilies), and Acerbo (Unripe) from the Tonelli Collection in Terni.<\/span><\/p>\n

The large painting of Gaston a cavallo<\/strong> (Gaston on Horseback), from the prestigious Emilio Mazzoli Collection in Modena, is also beautiful.<\/span><\/p>\n

\"Mario
Gaston a cavallo 1986<\/figcaption><\/figure>\n

You have a work by Mario Schifano and you want to sell it?<\/h2>\n

Call us at +39 3356585431 or send us a message on WhatsApp at +39 3356585431<\/p>\n

YOU CAN TRUST US<\/strong><\/span><\/p>\n

The highest valuations, expertise, and reliability<\/p>\n

Appraisals, purchases and sale of the works by this artist<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

The Show on Mario Schifano: the New Imaginary 1960 -1990\u00a0 \u00a0Mario Schifano: the New Imaginary 1960-1990 is an important exhibition […]<\/p>\n","protected":false},"author":9,"featured_media":115736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1448],"tags":[6449,6366],"class_list":["post-116077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en","tag-mario-schifano-en","tag-piazza-del-popolo-school"],"acf":[],"yoast_head":"\nMario Schifano: the New Imaginary - Egidi MadeinItaly<\/title>\n<meta name=\"description\" content=\"\u00a0Mario Schifano: the New Imaginary, the exhibition curated by Luca Massimo Barbero. 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