{"id":100591,"date":"2021-03-30T10:38:07","date_gmt":"2021-03-30T09:38:07","guid":{"rendered":"http:\/\/egidimadeinitaly.demonewlogic.it\/artisti\/giustiniani-manufacture\/"},"modified":"2025-08-28T12:36:30","modified_gmt":"2025-08-28T11:36:30","slug":"giustiniani-manufacture","status":"publish","type":"artisti","link":"https:\/\/egidimadeinitaly.com\/en\/artisti\/giustiniani-manufacture\/","title":{"rendered":"Giustiniani manufacture"},"content":{"rendered":"<h2 data-pm-slice=\"1 1 []\">The story of the Giustiniani Manufacture<\/h2>\n<p data-pm-slice=\"1 1 []\">The rise, fall, and rebirth of Giustiniani ceramics reflects the rich cultural and artistic heritage of 18th and 19th-century Naples. From humble origins in Cerreto Sannita to international acclaim, the Giustiniani name remains a pillar in the story of Italian majolica and porcelain art.<\/p>\n<p>The story of the Giustiniani Manufacture is deeply rooted in the ancient ceramic tradition of Cerreto Sannita, a historic town in the province of Benevento, not far from Naples. Founded in 1760 by Nicola Giustiniani, a native of Cerreto, the factory quickly became a cultural and artistic icon in Neapolitan ceramic production, blending regional craftsmanship with classical inspiration.<\/p>\n<h2 data-pm-slice=\"1 1 []\">\u00a0Majolica, Enamel Colors, and Iconic Tiles<\/h2>\n<p>In its early years, the Giustiniani workshop specialized in cream-colored pottery, majolica ware, and decorative tiles.<\/p>\n<p>These items were enhanced with vibrant enamel colors and intricate designs, many of which still survive today in religious and noble buildings, such as the majolica tiles adorning the chapel of Santa Maria dei Miracoli in Naples.<\/p>\n<h2>Golden Era Under Biagio Giustiniani<\/h2>\n<p>Under the direction of Biagio Giustiniani, the founder\u2019s nephew, the factory entered a golden age in the early 19th century. After the closure of the Royal Porcelain Manufacture of Naples in 1821, Giustiniani ceramics filled a void in the luxury market. Their collections featured: elegant tableware sets, statuettes depicting regional costumes,\u00a0life-sized busts and garden sculptures,\u00a0refined flower boxes, faithful reproductions of ancient Greco-Roman statues,<\/p>\n<h2>Classical Influence: The \u201cEtruscan\u201d Table Service<\/h2>\n<p>One of the most celebrated Giustiniani creations is the <em>\u201cEtruscan\u201d table service<\/em>, now preserved in the Museo Duca di Martina in Naples. These neoclassical pieces, inspired by ancient vases and motifs, showcased the company\u2019s ability to adapt classical forms and decorations to modern utility and aesthetics\u2014positioning Giustiniani as a direct competitor to other historic manufacturers like De Vecchio.<\/p>\n<blockquote>\n<h3><span style=\"color: #ff6600;\">The Duca di Martina Museum<\/span><\/h3>\n<p>Since 1931, the Duca di Martina Museum has housed one of Italy&#8217;s largest collections of decorative arts, comprising over six thousand works of Western and Eastern manufacture dating from the 12th to the 19th century, with ceramics forming the most significant part of the collection.<\/p><\/blockquote>\n<h2>Porcelain Production and Initial Decline<\/h2>\n<p>By 1829, the Giustiniani factory expanded into porcelain production, reflecting the growing demand for fine decorative arts. However, the death of Biagio Giustiniani in 1848 marked the beginning of financial troubles. Shortly thereafter, the company declared bankruptcy, and its remaining stock was sold off.<\/p>\n<h2 data-pm-slice=\"1 1 []\">Revival by Michele Giustiniani<\/h2>\n<h3 data-pm-slice=\"1 1 []\">Imitations of Renaissance Majolica<\/h3>\n<p>Despite the setback, the Giustiniani family\u2019s passion for ceramics endured. Michele Giustiniani, a descendant of the founder, gradually rebuilt the business with support from his uncle. From 1870 onward, he ran the factory independently, producing: ornamental ceramics, Renaissance majolica imitations.<\/p>\n<h2 data-pm-slice=\"1 1 []\">Award-winning decorative pieces showcased in international exhibitions<\/h2>\n<p>Though artistically successful, the company\u2019s overexpansion led to another bankruptcy shortly after 1885.<\/p>\n<h3>Trademark and Legacy<\/h3>\n<p>Most Giustiniani pieces were marked with the &#8220;<em>Giustiniani<\/em>&#8221; inscription\u2014a name now synonymous with Neapolitan ceramic excellence. The factory\u2019s legacy lives on in museums, private collections, and the continued appreciation of Italian ceramic artistry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in Naples in 1760 by Nicola Giustiniani of Cerreto, in the early days produced cream-colored pottery and majolica<\/p>\n","protected":false},"featured_media":92085,"parent":0,"template":"","format":"standard","meta":{"_acf_changed":false},"tags":[6507],"class_list":["post-100591","artisti","type-artisti","status-publish","format-standard","has-post-thumbnail","hentry","tags-g"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Giustiniani manufacture - Egidi MadeinItaly<\/title>\n<meta name=\"description\" content=\"Manifattura Giustiniani was founded in 1775 in Naples by Nicola Giustiniani, known as Bel Pensiero, the founder of Neapolitan ceramists.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giustiniani manufacture\" \/>\n<meta property=\"og:description\" content=\"Founded in Naples in 1760 by Nicola Giustiniani of Cerreto, in the early days produced cream-colored pottery and majolica\" \/>\n<meta property=\"og:url\" content=\"https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/\" \/>\n<meta property=\"og:site_name\" content=\"Egidi MadeinItaly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/egidimadeinitaly\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-28T11:36:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/egidimadeinitaly.com\/v25\/wp-content\/uploads\/2020\/02\/0B181C97-AF9A-4C57-9006-E023CF90140C-scaled-e1723316916214.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/artisti\\\/giustiniani-manufacture\\\/\",\"url\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/artists\\\/giustiniani-manufacture\\\/\",\"name\":\"Giustiniani manufacture - Egidi MadeinItaly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/artists\\\/giustiniani-manufacture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/artists\\\/giustiniani-manufacture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/egidimadeinitaly.com\\\/v25\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/0B181C97-AF9A-4C57-9006-E023CF90140C-scaled-e1723316916214.jpeg\",\"datePublished\":\"2021-03-30T09:38:07+00:00\",\"dateModified\":\"2025-08-28T11:36:30+00:00\",\"description\":\"Manifattura Giustiniani was founded in 1775 in Naples by Nicola Giustiniani, known as Bel Pensiero, the founder of Neapolitan ceramists.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/artists\\\/giustiniani-manufacture\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/artists\\\/giustiniani-manufacture\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/artists\\\/giustiniani-manufacture\\\/#primaryimage\",\"url\":\"https:\\\/\\\/egidimadeinitaly.com\\\/v25\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/0B181C97-AF9A-4C57-9006-E023CF90140C-scaled-e1723316916214.jpeg\",\"contentUrl\":\"https:\\\/\\\/egidimadeinitaly.com\\\/v25\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/0B181C97-AF9A-4C57-9006-E023CF90140C-scaled-e1723316916214.jpeg\",\"width\":700,\"height\":467,\"caption\":\"Period Italian Redware Neoclassical Terracotta Giustiniani Vase\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/artists\\\/giustiniani-manufacture\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Giustiniani manufacture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/\",\"name\":\"Egidi MadeinItaly\",\"description\":\"Fine Art\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/egidimadeinitaly.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Giustiniani manufacture - Egidi MadeinItaly","description":"Manifattura Giustiniani was founded in 1775 in Naples by Nicola Giustiniani, known as Bel Pensiero, the founder of Neapolitan ceramists.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/","og_locale":"en_US","og_type":"article","og_title":"Giustiniani manufacture","og_description":"Founded in Naples in 1760 by Nicola Giustiniani of Cerreto, in the early days produced cream-colored pottery and majolica","og_url":"https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/","og_site_name":"Egidi MadeinItaly","article_publisher":"https:\/\/www.facebook.com\/egidimadeinitaly\/","article_modified_time":"2025-08-28T11:36:30+00:00","og_image":[{"width":700,"height":467,"url":"https:\/\/egidimadeinitaly.com\/v25\/wp-content\/uploads\/2020\/02\/0B181C97-AF9A-4C57-9006-E023CF90140C-scaled-e1723316916214.jpeg","type":"image\/jpeg"}],"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/egidimadeinitaly.com\/en\/artisti\/giustiniani-manufacture\/","url":"https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/","name":"Giustiniani manufacture - Egidi MadeinItaly","isPartOf":{"@id":"https:\/\/egidimadeinitaly.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/#primaryimage"},"image":{"@id":"https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/#primaryimage"},"thumbnailUrl":"https:\/\/egidimadeinitaly.com\/v25\/wp-content\/uploads\/2020\/02\/0B181C97-AF9A-4C57-9006-E023CF90140C-scaled-e1723316916214.jpeg","datePublished":"2021-03-30T09:38:07+00:00","dateModified":"2025-08-28T11:36:30+00:00","description":"Manifattura Giustiniani was founded in 1775 in Naples by Nicola Giustiniani, known as Bel Pensiero, the founder of Neapolitan ceramists.","breadcrumb":{"@id":"https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/#primaryimage","url":"https:\/\/egidimadeinitaly.com\/v25\/wp-content\/uploads\/2020\/02\/0B181C97-AF9A-4C57-9006-E023CF90140C-scaled-e1723316916214.jpeg","contentUrl":"https:\/\/egidimadeinitaly.com\/v25\/wp-content\/uploads\/2020\/02\/0B181C97-AF9A-4C57-9006-E023CF90140C-scaled-e1723316916214.jpeg","width":700,"height":467,"caption":"Period Italian Redware Neoclassical Terracotta Giustiniani Vase"},{"@type":"BreadcrumbList","@id":"https:\/\/egidimadeinitaly.com\/en\/artists\/giustiniani-manufacture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/egidimadeinitaly.com\/en\/"},{"@type":"ListItem","position":2,"name":"Giustiniani manufacture"}]},{"@type":"WebSite","@id":"https:\/\/egidimadeinitaly.com\/en\/#website","url":"https:\/\/egidimadeinitaly.com\/en\/","name":"Egidi MadeinItaly","description":"Fine Art","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/egidimadeinitaly.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/egidimadeinitaly.com\/en\/wp-json\/wp\/v2\/artisti\/100591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egidimadeinitaly.com\/en\/wp-json\/wp\/v2\/artisti"}],"about":[{"href":"https:\/\/egidimadeinitaly.com\/en\/wp-json\/wp\/v2\/types\/artisti"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egidimadeinitaly.com\/en\/wp-json\/wp\/v2\/media\/92085"}],"wp:attachment":[{"href":"https:\/\/egidimadeinitaly.com\/en\/wp-json\/wp\/v2\/media?parent=100591"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egidimadeinitaly.com\/en\/wp-json\/wp\/v2\/tags?post=100591"},{"taxonomy":"tags","embeddable":true,"href":"https:\/\/egidimadeinitaly.com\/en\/wp-json\/wp\/v2\/tags?post=100591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}