Egidi MadeinItaly Chi siamo

Sabrina Egidi

I was born in Rome.
For several generations my husband’s family have been antique dealers and from them I have inherited a taste for beauty, knowledge about antique objects and care for a demanding clientele that is always on the lookout for rare objects.

For many years I ran two galleries in the heart of Rome, a few steps away from Piazza Navona, one in Piazza dell’Orologio and one in via dei Coronari.

In 2002 I decided to improve my qualifications and subsequently became an official Expert in Italian furniture for the Chamber of Commerce of Rome and for the Rome Civil Courts.

In 2005 I moved to Paris where I opened a boutique in the prestigious and worldwide recognized Marché Serpette, the temple of interior decoration and cradle of all the latest trends.

Thanks to this experience I came into contact with all the leading international designers and interior decorators and my boutique attracted the most prominent names from the world of Haute Couture, design and from the entertainment world. Now I have decided to be present on the web so as to be constantly in contact with my clients and reach out to those who do not know me yet.

Living in Paris for fifteen years was an unparalleled experience for me professionally and personally, but it was time to return to the fold.

In 2021 my husband Alessandro and I returned to our hometown of Rome.

Our strong work-life partnership led us to open a new company called Egidi MadeinItaly Srl.

Following the classical tradition as children of the art world, we aim to meet all the needs of our loyal Italian and international clientele.

You already know our hallmarks: we are skilled, serious, professional, and we love what we do.


Have fun surfing the web!



It is our pleasure to tell you about us, our background and our professional experience in this column.

We have included some personal vintage photos of furniture items that we bought and sold in the past and of the antiques exhibitions in which we participated.

Our story began back in the 1980s when we started to attend the antiques, 20th century products and objets d’art and design fairs that have contributed to making the history of this trade. However, my husband, Alessandro, who comes from a family that has traded in antiques for generations, is going to tell you more. I’ll be back later .

Greetings everyone, Sabrina has asked me to tell you in a nutshell about our journey in the interior decoration sector and I am happy to oblige.

At the end of the 1950s my father opened a cabinetmaking workshop in Rome near Via Salaria, in the Trieste-Parioli neighbourhood, where he began a brilliant career as a cabinetmaker.

In spite of the fact that by the end of the ’70s he had opened an antiques gallery in the the Piazza Bologna neighbourhood, he never really abandoned his profession for which he had a real passion.

Also my uncle was a distinguished antiquarian since the 1960s, with a gallery of high-end antique furniture in Viale Regina Margherita, a few steps away from Piazza Buenos Aires (a piazza that is now known as Piazza Quadrata or Piazza della Regina).

I was therefore born into the professionand this is a major asset for an interior designer. The experience you build up by merely belonging to a family which has been immersed in the art world for generations is a real added value in the craft of a decorator.

I grew up surrounded by furniture, paintings, antique objects of all styles and eras and ever since I was a young boy I attended exhibitions and antiques fairs. Here is a short story of each of these fairs and I’ll start with the one I hold closest to my heart.


Arezzo is a monthly fair, it still takes place on the first Saturday and Sunday of each month in the historic center and in the adjacent streets.

It was a truly historic market for this work, and you could find very high quality goods.

It all started on Wednesday and Thursday when “the Genoese” arrived. In fact, many antique dealers in Genoa and Liguria in general had installed themselves inside the beautiful Cofani-Brizzolari palace, overlooking Piazza Grande where they unloaded a quantity of incredible merchandise from the gilded sofas to the sacred paintings.

Speaking of sacred furnishing, I once bought from a “Genoese”, whose son is still my friend and brilliantly manages an auction house in Milan, a beautiful series of 12 Louis XIV candlesticks in gilded wood. In that suggestive place the first search took place which then continued to the many shops in the center. For all the exhibitors coming from outside the event was “at the stadium”.

In fact, all the trucks that would then be unloaded in the streets of Arezzo would meet in the parking lot adjacent to the stadium; it was here that we saw the previews of a lot of furniture and paintings and where we closed the first deals. As in a sort of procession, they finally entered the city on Friday afternoons where they would unload their trucks.

On Saturdays the real market began, “the Neapolitans” unloaded in Piazza Grande, “the Barese” in the ascent that led to “Pratone” and “the Romans’’ scattered here and there .I remember with much love and esteem an antique dealer from L’Aquila, now passed away, who unloaded next to the fountain of Piazza Grande: he had a very simple style ….. not a thing dating later than Louis XIV … I remember it as if it were yesterday, when sitting in the car with my family, In the early ’70s, my father, seeing his bare truck on the highway, full of all sorts of goods, beckoned him asking if he could pull up on the side of the road, and so at the first rest stop on the Rome – L’Aquila route, was born a long-lasting partnership.

Our first exhibition space in Arezzo (after many years of paying our dues in the streets) was next to the “Genoese” on the first floor of Pallazzo Brizzolari,

In the following time we gained a space in San Francesco Square, inside the ex gallery of the famous Arezzo antique dealer Ivan Bruschi. It was here, at the beginning of the 90’s, that our experience came to an end, in the magnificent city which birthed Giorgio Vasari; history’s first art historian and a distinguished painter.


“Mercanteinfiera” is possibly, to this very day, the most important fair of antiques, 20th century products and objects d’art and design objects on a global scale.

It’s with joy that I look back to the first time I participated: a single pavilion, the legendary number three, an installation without walls, but many many customers. Our goods were almost entirely gone on the first day! Another unforgettable memory from that day; a room-full of Gio Ponti in parchment sold in real time at eight-o’clock in the morning (unfortunately not by me, but my neighbour ….)

M69- PAD 2, V23 -PAD 3. No this is not a secret code, but the numbers of our stands at the Parma Fairs, our last participation dates back to 1998. Parma was a wonderful experience. I think that it was in Parma that for the first time the various antiques dealers of Italy interacted with each other forming real relationships. Besides exchanging goods, they also compared styles and had the opportunity to appreciate the different cultures.

Objects in coral from Trapani alongside Maggiolini chests, cabinets in the Roman Baroque style standing next to Rococo Venetian Moors. An unprecedented display of variegated objects.

Not to mention the brilliant visionaries who started trading in Italian design objects from the 50s, 60s and 70s. I remember now the curiosity, mixed with a hint of pity, that I felt as I watched my neighbour unload goods which I – feeling so proud of my gilded puttos – considered to be utterly insignificant.

Only many years later did I learn that they were a Triennale of Arredoluce, a Fontana Arte lamp, armchairs by Franco AlbiniOsvaldo Borsani, Zanuso, etc.

Time has proven her resoundingly right!

Something totally new also started at the Mercanteinfiera: the massive and large-scale contact of the Italian antiques market with the international market: American decorators, French designers, Middle Eastern antiques dealers – what a joy when they bought items from me!

For the first time here in Parma you would see the huge containers of international shippers such as Edet, Hedley’s or Camard.

What a thrill to go and look at them in the hope that your goods might end up in one of them.

Now it’s time to go back to my hometown with the participation of

D’epoca Roma

It was 1989, I picked up the magazine “Il Giornale dell’Arte” and my eyes fell on the back page that featured a full-page advertisement for an exhibition that was to leave its mark. The exhibition was called “D’Epoca Roma”
The incredible thing is that both in the logo (Canova’s Paolina Bonaparte with Palazzo Borghese in the background), and in the text there was a clear reference to the Borghese Museum. Was that possible ?! An antiques exhibition in such a unique place ?!
In fact, the place was ‘Borghese’ but not at the Museum. Much more prosaically it was the underground car park of Villa Borghese ….
Never mind, I thought, because I did like the idea.
I will never forget the moment when Guido Marchi, organizer of the exhibition, unfolded the huge map where I was going to choose my spot, my stand.
It was not easy because I was the first !!!
It was there, in that office in Largo dei Fiorentini, that my involvement with “D’epoca Roma” began. It lasted four years.
But the story I am going to tell you here started there and has been going of for 28. The second most exciting thing about that fair was the sale of a marble Madonna and Child, that I had just bought the day before, to an antiques dealer from Bologna. In the pure Florentine style of the fifteenth century with its perfect patina the Madonna directly evoked great artists such as Desiderio da Settignano or Donatello, but the signature was unmistakeable Alceo Dossena (Cremona 1878 – Rome 1937); “Italian forger” (Cremona 1878-Rome 1937), is how he is presented to readers in the Treccani Encyclopaedia, and it goes on to say that “…he even set up a trust involving several Italian antiques dealers who encouraged the artist to practice his craft, even suggesting subject matter and models … . For the erudite, historic and epigraphic aspects, the consultant was Father G. Sola …”.
Some remarks are in order here: the first which is striking, in particular, for the Romans is the name of the ‘consultant of the erudite historic and epigraphic aspects’: Father G. Sola (‘sola’ is the Roman word for swindler, fraudster), one might rightly say “Nomen Omen”. The second, is the unfailingly good impression made by the category of antiques dealers. The third and main one is the issue that concerns the people who all too simplistically are referred to as “forgers”.
The description goes on to say that: “…his forgeries are included in several prominent collections (Metropolitan Museum of New York, the Cleveland and Boston Museums, and many others).
Having one’s works on display in the most prestigious museums in the world is quite remarkable.
Perhaps the time has come to forge a new name for this category of artists. I would suggest to call them “differently artists”.
After this digression, let us return to our dear exhibition “D’Epoca Roma”;
I have told you so far about the second most exciting thing about this fair, but what was the first?
Can you guess who was the girl in the booth next to mine?
Well, yes, it was her, Sabrina Egidi .

Egidi MadeinItaly Chi siamo La nostra storia


Pala Parioli

In 1996 we founded the well known Galleria dell’Orologio, named after the suggestive baroque square called Piazza dell’Orologio in the heart of downtown Rome between Via Giulia and Piazza Navona.

It was in those years that we started our presence at the beautiful Palaparioli fair, whose strength was its location. As the name says, this exhibition used to take place in the prestigious Parioli neighbourhood in Rome. The buyers were unquestionably very high-level as was the quality of the exhibitors and the quality of their goods of course.

In this regard I would like to say something about the beautiful chest that you see here in the picture and that we presented in the edition of 2001.

This marvellous piece of furniture is a typical work of Tuscan workmanship, especially Florentine or Sienese, from the late 19th and early 20th centuries.

This was a period that marked the revival of Renaissance forms with a great demand for furniture in the Italian style of the fifteenth century. Especially in the United States, real Florentine-style castles were recreated ex-novo, which at the time represented the height of glamour.

Very famous is the so-called Hearst Castle. As the name implies, it was built at the behest of press tycoon William Randolph Hearst, who inspired Orson Wells’s “Citizen Kane”. Built in a somewhat more advanced period, at the end of the ’40s, it is the triumph of the most unrestrained eclecticism, a perfect example of what we Europeans call with malevolent snobbery: “kitsch.”

Throughout the fifteenth century and until the beginning of the sixteenth century many famous artists decorated wedding chests, from Ghirlandaio and Jacopo del Sellaio to Benozzo Gozzoli and Botticelli. The originator of decorated wedding chests was claimed to be Giovanni di ser Giovanni, known as Lo Scheggia, brother of the better-known Masaccio. But the real author of this piece of furniture is probably the so-called “Maestro del panforte” (fruitcake) who was a craftsman-forger-artist to whom Federico Zeri, in one of his famous quarrels, had attributed four box boards with wedding scenes initially considered to be works by Ambrogio Lorenzetti. This artist, whose identity is still unknown, owes his nickname to a curious fact. Siena, famous throughout the world for its art and its Palio, is also renowned for its typical dessert called panforte (fruitcake). Now it happens that in the early 1900s the pastry of the Parenti family had become the most sought after because of the wrapping paper which represented scenes of medieval life. The works that can be traced back to our forger “Maestro del panforte” seem to have been inspired by these scenes and this is the reason for his nickname.

Our last participation in the Pala Parioli dates back to 2004, and it was a truly wonderful experience.

In 2000 we moved from piazza dell’Orologio to via dei Coronari, the street par excellence of antiques in Rome, where we opened our own boutique. It was in those years that for the first time we participated in what has been one of the most prestigious exhibitions ever to take place in my city…

Grandi Antiquari a Roma

Among the antique exhibitions in which we participated Grandi Antiquari is certainly one of the most prestigious.

Already from the name given to the event the objectives of the organizers were clear: to be able to set up in Rome an exhibition of the highest level that could rival the Biennale of Palazzo Venezia. Even the location had been chosen with this goal. For the first time in the capital, a high-level antiques fair would take place in the historic EUR district and in particular in the beautiful Palazzo dei Congressi.

Designed and built under the administration of Mussolini in 1942, the EUR district is likely to be the last true artistic imprint that Rome has known.

“…. It is easy to be intimidated by the austere buildings of this neighbourhood, its wide avenues …..” I read on a guide in Rome, and it is true, but i would rather say that if you try visiting it what one perceives is almost a sense of estrangement, a sort of Stendhal syndrome but with a modernist twist.

In any case, there is nothing more distant from the baroque contortions that characterize our city.

It is here, therefore, that in 2000 the first edition of “Grandi Antiquari a Roma” was held.

Also to keep faith with the title of the exhibition, we presented a beautiful unpublished oil on canvas by Michele Antonio Rapous. As we read in a catalogue of the auction house Wannenes, he “was an author of still lifes among the most outstanding of the piedmontese eighteenth century, influenced by contemporary French painting and author of refined floral compositions.” Our painting was in fact a “refined floral composition” and had the advantage of beingin prima tela’in the first canvas’. It still possessed its coeval frame.

In another edition we presented a beautiful pair of oval still lifes with coeval frames attributed to the painter Giovanni Stanchi. This artist who worked in Rome in the second half of the seventeenth century because of his remarkable ability to represent still lifes was called precisely “of the flowers”

Our experience at “Grandi Antiquari a Roma” was a wonderful experience.

Egidi MadeinItaly Marchè Serpette
Egidi MadeinItaly ambiente stand Parigi 2013
Interni Egidi MadeinItaly vendita di Antiquariato Design Arte antica e moderna


And so we reach 2005 when I saw the advertisement of an antiques show that would take place in Paris, to be precise in Saint Ouen at the gates of the French capital and its name that struck me a lot was “Mondial de l’antiquité

Saint Ouen is an urban area close to the Parisian ring road, which became the true and most important center of antiques and world decoration since the ’70s /’ 80s.

Born as a flea market in the years between the end of the 1800s and the beginning of the 1900s, it was later “Classé depuis 2001, Zone de Protection du Patrimoine Architectural Urbain et Paysager”, as the official website states and its success that it became fourth most visited site in France. Every weekend from all over the world, thousands of people arrive at Rue des Rosiers, and among them, in addition to decorators, antique dealers and interior designers, you can meet international stars of the international jet set. From the multi-starred chefs to the champions of sport from the stylists to the stars of the entertainment world, every week the market is visited by the greatest personalities.

In 2005 we left to work there for a weekend, and after twelve years we are still here in the legendary Marché Serpette.

Here we had the opportunity to welcome in our gallery Alain Ducasse, Madonna, Rod Stewart, Demi Moore, Lionel Richie, I was lucky enough to be able to note in our diaries prestigious clients such as Lenny Kravitz, Laetitia Casta, Giambattista Valli, Jean-François Piège . I feel honoured.

This is where our beautiful story continues and it is here that we wait for you every week to welcome you as we have been doing for so long.

Egidi MadeinItaly e Spazialismo
Egidi MadeinItaly Busto in marmo di Carrara e disegno di Carlo Carrà
Egidi MadeinItaly Vaso Pietro Gatti Faenza


The 15 years we spent in Paris helped us appreciate the rich heritage of our Italian art.

By traveling, we realized that the paintings and sculptures created by our Italian artists and designers are peerless icons worldwide.

This is how we decided to fly Italy’s colors high by selling antique and modern art and furnishing that is made in Italy, an embodiment of our style as Italians in Paris. Naturally, everyone there knew us as “les italiens.”