The 1960s were a decade of unprecedented social change, London Paris and New York became cultural epicentres of this phenomenon, while advances in mass communications made possible the true globalization of youth culture.
The decorative art and the Design acted as a social barometer of these changes and reflected the hopes and aspirations of this new generation.
Scandinavian products in particular were widely celebrated for their high quality and design integrity. The best designers were Kaare Klint (1888-1954), Poul Henningsen, (Ordrup 1894 – Copenaghen 1967), Arne Jacobsen (Copenhagen 1902 – 1971), Finn Juhland (1912- 1989), Verner Panton (Copenaghen 1926 – Basilea 1998)
But the best 1960s designers were Italians.
At the start of the 1969s, the economic boom, led to consumer society flourishing.
Promoted by dynamic producers such as Kartell, Danese, Brionvega, Arteluce and Flos, Italian Design rapidly enjoyed international recognition and success.
The industrial development of these companies was brought about by major personalities like
Joe Colombo (Milan 1930 – 1971), Ettore Sottsass (Innsbruck 1917 – Milan 2007 ) and Enzo Mari (Novara 1932 – Milan 2020) and Achille (1918-2002), Pier Giacomo (1913-1968) e Livio (1911-1979) Castiglioni.
